Browsed media: to click or not to click and future of online media

The third day of the #DMLeyp project started with a panel discussion Browsed media: to click or not to click where the subject of the matter was whether the number of ‘’clicks’’ on the web decides the quality of the content and media. On the other hand, is it the right way to build up your audience and if it is more important to have quantity or quality? Our panelists today were Dušan Jordović, @Istinomer, Ana Vuković, @Masina , Luka Matić, @Ekonomskevesti , Andrew Connelly, freelance journalist and Jelena Ožegović moderated it.

The day continued with the so-called ‘’fishbowl’’ plenary session moderated by Vladan Đukanović. Our participants discussed about the future of media in general, about the changes in perception, sources and outlets when it comes to journalism.  This is what they had to say on:

Future of media:          

Okan Bellikli: it is important to get the information, not where it comes from (citizen or a journalist) Fatima Bardha Hasani: Technology changes our emotions, our expression. The bland look on our faces is because of it. Jo Graff: Technology can bring empathy to a whole new level, but not necessarily freedom.        

Education of journalists in technology:          

Claudia Hammermuller: If we use technology too much, we can lose actual people. Milena Kovačević: Knowing about Twitter in Montenegro is a big advantage because of the low percentage of people using it. Emily Vanweydeveld: Virtual is as real as the reality. We forget that. Gagik Grigoryan: Even though just 11% of journalist in Serbia are educated in social media, its enough. You do not need some special education just to pass the information. Ukraine is a good example too.        

Economics and trends’ influence on journalism in the future:        

Yuliya Hudoshnyk: Even now editor will ask you to the editing, to take a photo, to do the PR… Basically, to play the instruments of the whole orchestra. Oskar Vitlif: Crowdsourcing is not the solution. People want quality, they give money for it. It failed in Germany.        

Journalists switching to PR and other professions:        

Oskar Vitlif: PR and journalists have the same intention: to spread the story.      

A journalist profile:        

Suzane Gottlieb: Being politically involved doesn’t matter or show when a journalist is good. Okan Bellikli: Blogger is not a journalist. He is not trustworthy. A journalist has the responsibility and can be sued for not saying the truth. Niels Timmermans: Keep in mind that being a journalist is being a person who is becoming more important every day.


For the end of the day we had an interesting lecture by @NikiBGD about Citizen journalism: Where is the added value.  

Trying to find a universal answer is never easy, but the process of trying is worth it since we managed to hear many different opinions. Technology advances as we speak, but journalism too. It will not disappear or merge with other professions.

Next stop: Media freedom. :)

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